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ISHQ RECORDS

What stops others from going further and farther a field into the world of music? There is always room for change and that time is now upon us……

As the eve of the millennium came upon us ISHQ was born and brought forth. From Hindi to Bhangra, Reggae to Dance, Mainstream to Underground, Bally Sagoo has been drinking in these influences through a lifetime. Matured in his entirety, loud, proud and fronting ISHQ RECORDS.

Representing the youth of today, Bally Sagoo has laid the foundations of a record label, which is responsible for breaking in new talent from around our musical world.

Each individual representing ISHQ has the expertise combined from an innovative structure that unites with a force to be reckoned with……..An enthusiastic, youthful company that live and breathe the world wide way of universal music.

Respected for achievements made in this harsh and uncompromising musical world known for pushing down boundaries, ISHQ will be the gate and Bally as the gatekeeper holding the key to which will unlock many doors for new talent. Established as a role model and voted as the most influential person within the Asian scene here lies the stepping stone for the new talent. Talent is waiting to be discovered and given a chance to evolve into what they are worthy of, ISHQ is here to comply with them.

Now is the time to break musical boundaries, if its ever going to happen its going to be this generation that will be responsible for it.

We proceed to lay the plans for unity and synthesis, which reflect the importance of an ever growing Asian/Western culture. Within the structure of ISHQ RECORDS you will find a new founded evolution that would serve as the voice for the new and ever evolving Asian scene.

The future will not only see Bally Sagoo producing Asian artists but mainstream / western acts as well. " I am Asian, loud and proud, but I'm also British. I hope to have captured all those influences in our music for people all around the world, to relate to. For me, our music represents bringing different worlds together and uniting them as one", says Bally Sagoo..

ISHQ……ready to take on the millennium……..ready to take on those hostile to something `different`….., ISHQ are ready……. Full stop…….are you????