Today he travels the globe as a Celebrity DJ playing to packed houses wherever he goes, rumored to be the highest paid Indian DJ in the world with only one requirement on his rider, a non stop flow of ‘Bacardi and Coke!!!’. He has toured India supporting Michael Jackson. In 1997 he appeared on the UK National Lottery. Bally’s achievements were acknowledged by a personal invitation to the Presidential Palace by the President of India in 1997. Sagoo has signatured many Bollywood and Mainstream films with his original tunes as film directors pursue him for his musical talent.

With over 30 hit CD’s under his belt, his hard work has made him into a brand name, endorsing products with the “Bally Sagoo” name worldwide. Comfortable with his past and not afraid of his future, Bally wanted to do things his own way. He stepped up to the challenge and in 1998 launched his own record label called ‘Ishq Records’ which quickly became a dominant force on the Indian music scene. The label is credible for producing Indian music fused with R&B/Reggae/Hip Hop and Dance, enrolling talent from all corners of the world.  Bally Sagoo believes there are no barriers, Indian music has a cross over appeal that will stand alongside the majors in the music scene. His pioneering thoughts have made him one of today’s most accomplished and unforgettable talents, taking him to celebrity status…he wanted to make his mark in history and he has.

The future will not only see Bally Sagoo producing Asian artists but mainstream and western acts also. “I am an Indian, loud and proud, but I’m also British. I hope to have captured all these influences in my music for people all around the world to relate to. For me, my music represents bringing different worlds together and uniting them as one", says Bally.

for more information visit www.ballysagoo.com